2013 has been full of (physical) activity, with plenty of highs and lows. From the horrific Boston Marathon bombing and the Tough Mudder tragedy to the surge in popularity of fitness gadgets and interval training, the past year has given us a lot to think about — and lessons to take into 2014.
It’s been a busy year for yoga-apparel retailer Lululemon and its controversial founder Chip Wilson. In March, the company recalled their $98 black luon yoga pants because the fabric was too sheer — which is especially bad for yogis since they spend a lot of time bent over in class — that led to $67 million in lost sales. Then, the pants controversy struck again when consumers complained about fabric pilling on the replacement Lululemon pants.
But it doesn’t stop there. In an interview on Bloomberg TV in November, Wilson said in response to the pilling, "Quite frankly, some women's bodies just actually don't work for [the pants]. ... It's about the rubbing through the thighs [and] how much pressure is there." That comment outraged the masses, and now the company is paying dearly for it in declining sales and customer loyalty.
What goes around, comes around. Exclusivity, body-shaming, blaming consumers for your mistakes … not a good move on Wilson’s part. Being loyal to a brand is fine, but when that brand basically bites the hand that feeds them, it’s time to re-think that loyalty.
Interval training has been gaining momentum over the past few years, but it really shined in 2013 with the uber popular “Scientific 7-Minute Workout" released in the May/June issue of the American College of Sport Medicine’s Health & Fitness Journal.
This fall, interval training made its way to the No. 1 spot on the ACSM’s "Worldwide Survey of Fitness Trends for 2014" list.
“Its appearance in the top spot on the list reflects how this form of exercise has taken the fitness community by storm in recent months,” said Walter Thompson, the lead author of the survey, in a release.
You can see results from a short, hard workout, as long as you’re willing to put in the extra effort during the exercise.
On April 15, two pressure-cooker bombs exploded near the finish line at the Boston Marathon, killing three and injury more than 250. The scene was bloody and hectic, but officials did a fine job getting the men responsible for the attack and helping the injured.
There were also multiple stories of heroism and hope among runners and spectators like Carlos Arredondo, a peace activist who lost his son in Iraq, who ran to the aid of many, including the famous picture of him pinching closed an artery from the thigh of a man who later on lost both his legs from the blast.
While a day full of spirit and vitality turned grim, the city of Boston pulled together and quickly displayed that good will always triumph. The strength and solidarity of the running community surpasses the evil and hatred of the people responsible for the bombings.