6 common eco labels decoded


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We all want to feel good about what we buy. Thankfully, there are a number of third-party organizations that help us do just that. Next time you are shopping for anything from toothpaste to paper towels, look out for these eco-friendly symbols.

Caring Consumer bunny logo

This symbol signifies that the product has been certified as “cruelty free” by PETA and to the best of their knowledge has not been tested on animals. It is important to note that this symbol does not mean the product is free of animal-derived ingredients (i.e. honey). PETA online searchable database indicates vegan products with a V.

Leaping Bunny logo

On some products you may find a different bunny logo, the Leaping Bunny. Like PETA, this symbol from the Coalition for Consumer Information on Cosmetics indicates that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.

Natural Products Association seal

If you find the NPA’s natural home care or personal care seal on your product, you can be sure that it consists of at least 95% natural ingredients or ingredients that are derived from natural sources, excluding water, no ingredients with any suspected human health risks, minimally processed and much more.

Forest Stewardship Council

Products certified by the Forest Stewardship Council, an organization that is nearly 20 years old, have taken steps to source material responsibly and comply with FSC’s standards for forest management.

Recycled and Recyclable

Though the symbols are very similar, products that are recycled are made from some percentage of recycled material, whether pre- or post-consumer. Products that are recyclable are meant to be recycled by the consumer. It is important to note that not all products made from recycled material are recyclable and not all recyclable products are made from recycled materials. For more information on the difference, click here.

Fair Trade

The Fair Trade certification program ensures consumers that the products they buy were made sustainably by farmers and workers who are justly compensated.

Know of some other symbols we might have missed? Tell us about them below.