AARP expands Staying Sharp brain health subscription to all ages


Brain Health

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The AARP has decided to expand the availability of Staying Sharp, the nonprofit's premiere brain health platform, to all age groups.

Staying Sharp is a subscription-based, digital platform that promotes holistic brain health through free and premium recommended activities, brain-healthy recipes and games based on the five brain health pillars:

  • Move (keeping fit)
  • Nourish (eating right)
  • Relax (managing stress)
  • Discover (learning more)
  • Connect (being social)

"While brain health has always been a top concern among our current members, we have found that this is a topic that is a key health priority for Generation X and Millennials," said Craig Fontenot, VP of Membership Value Creation for AARP. "In fact, 47% of Generation X are caring for a parent (65 or over), making them more conscious of the effect their choices today can make on their bodies and minds tomorrow."

Unique to the program is the scientifically backed Brain Health Assessment that answers the questions, "How well is my brain?" and "How am I performing against others my age?" Once a user takes the Brain Health Assessment, Staying Sharp curates recommended recipes, activities and articles based on the user's individualized results allowing them to take a break from their hectic lives and play fun and engaging activities for the ultimate benefit of their brain health. Paid subscribers have the ability to review their results and/or access the other premium features.

"Staying Sharp gives consumers a platform to take control of their brain health with the ability to exercise their brain through fun and engaging features," said Fontenot. "Now Staying Sharp is allowing users access to the tool from the comfort of their own home."

A Staying Sharp subscription only costs $5.99 per month or $35.99 annually. And annual users are encouraged to take the Brain Health Assessment every 90 days to benchmark their results.

For more information about Staying Sharp, click here