Anti-abuse ad contains secret message only kids can see


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Vitals_AntiAbuseAd_KidsViewA new ad campaign uses lenticular images to display separate anti-abuse messages to parents and kids, so that even children walking with their aggressors can take note without alerting the adult.

A Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR, worked with ad agency Grey Group España to develop the unique ad campaign, called “Only For Children.”

Here’s how it works: The lenticular top layer allows people to see two separate images depending on what height, or angle, they’re viewing it from. Those standing at 5 feet, 7 inches or taller (i.e., adults) will see the image of a sad-looking child’s face with the message “Sometimes, child abuse is only visible to the child suffering it.”

Those standing at 4 feet, 5 inches — the average height of a 10-year-old — or shorter will see the image of a child’s face that’s been bruised and beaten, with the message, “If somebody hurts you, phone us and we’ll help you.” The words are accompanied by the number for ANAR’s anonymous and confidential telephone line to help children and teenagers at risk.