Be a ‘Role Model,’ take someone outdoors this summer


Related Articles

Spending time in the natural world is something not to be missed, which is why The North Face is challenging outdoor enthusiasts to commit to taking someone to the great outdoors this summer.

Through its Role Models program, The North Face is asking people to take the pledge on its Facebook page and TheNorthFace.com.

“If you’ve never had anyone show you how to tie a safe figure-eight knot for climbing, set up a tent or even understand how much water you need for an overnighter, getting outside for the first time can be daunting,” said Ann Krcik, director of outdoor exploration for The North Face. “Our goal with Role Models is to empower all of those outdoor enthusiasts to share their passion and their knowledge to create a new generation of explorers. Think about who taught you an appreciation for the outdoors, then pay it forward.”

If helping future generations enjoy the outdoors isn’t enough incentive to take the Role Models pledge, the North Face is offering you the chance to win gear to help you get outside more often. The North Face will also be donating $1 per pledge (up to $10,000) to the Children & Nature Network, a nonprofit organization dedicated to fighting nature-deficit disorder.