Breakfast or dessert? Your fave cereals ranked by sugar content

If you’re a serial cereal-eater, you might be knocking out half of your day’s allowance of added sugars at breakfast. We spent some time in the cereal aisle recording the sugar content per serving of 44 of the most popular cereals and were surprised by what we found.

For example, we never would have guessed that Post Raisin Bran contains almost twice as much sugar as Reese’s Puffs. And Kellogg’s Rice Krispies surprised us by clocking in at only 4 g, while the healthy-sounding Kellogg’s Smart Start ranked fifth in highest sugar content with 14 g.

The American Heart Association recommends no more than 24 g of added sugar a day for women and no more than 36 g of added sugar a day for men. To add perspective, one serving of Ben & Jerry’s chocolate ice cream contains 21 g of sugar, which makes us wonder if Raisin Bran should be considered breakfast or dessert.



Submitted by John Martin on

The rankings presented here are factually incorrect. You use a different serving size for each cereal. To properly compare across different cereals you would have to select a standard serving size for all. It doesn't matter what you choose, as long as it's the same for all so you can do an "apples to apples" comparison. You have, for example, Raisin Bran, ranked first, but that's only because it has the biggest "serving size". If you use a standard serving size Raisin Bran would not be first. (You've also not distinguished between added sugar and naturally occurring sugar, such as is found in raisins, but that's another issue).

Submitted by BOB LORD on


Submitted by A.C. on

I actually found it quite interesting to see the different "recommended" serving size of each and see where that put each flavor on the scale. Much like companies like Naked Juice use very small (unrealistic) serving sizes to make the sugar content appear less on the labels. It would be nice to maybe have them ranked by total sugar by a regulated serving size, but keep the "recommended" serving size on there for comparison.

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