Cashing in on fitness fashion


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From Hollywood starlets to the trainers who train them, it seems like everyone wants in on the fitness apparel industry. And why blame them? The world sports and fitness clothing market is expected to reach $126.3 billion by 2015, according to a February 2011 report by Global Industry Analysts. Here are some of the latest famous exercise entrepreneurs who are trying their hand in the workout apparel world:


Jillian Michaels
One of the most famous personal trainers in America — thanks to her role in “The Biggest Loser” and “Losing It With Jillian” — Michaels already has an impressive brand. Go on her website and you’ll find DVDs, books, video games and fitness equipment. She also hosts her own radio talk show, “The Jillian Michaels Show,” and is the new special correspondent on “Dr. Phil.” She now has teamed up with K-Swiss on a line of fashion gear that includes apparel and footwear. A portion of the sales go to the Alliance for a Healthier Generation.


Tracy Anderson
Tracy Anderson has made quite a name for herself in the fitness world by training celebs — such as Gwyneth Paltrow, Madonna, Shakira, Penelope Cruz and Nicole Richie — and for her popular exercise program, the Tracy Anderson Method. She recently launched the Tracy Anderson Leggings Collection for Edition01. The four different leggings are designed to complement the four body types identified in the Tracy Anderson Method.


Fernanda Rocha
Fernanda Rocha is a Brazilian fitness trainer turned realty TV star for her cast role on “The Real Housewives of Orange County.” Her fitness apparel brand, Jiinga Brasil, features workout tops and bottoms for women and her Brazilian Booty Workout DVD. 


Jennifer Nicole Lee
Celebrity trainer, author and fitness expert Jennifer Nicole Lee has built an empire out her fitness success story — she lost more than 80 lbs after the birth of her kids. Her online store hocks everything from cookbooks and workout DVDs to audio downloads and yes, even a Jennifer Nicole Lee bobblehead. Her clothing line consists of baby tees, tanks, wife beaters and boy shorts with messages like “Strong is the New Skinny,” “Kiss My Abs” and “I’m Wearing Too Much Fabric.”


Kelly Ripa

Actress, talk-show host and fitness fanatic Kelly Ripa co-designed a footwear and apparel collection for Ryka, an athletic footwear brand exclusively for women, called RipaRyka.



Natascha Hopkins
This professional stuntwoman has been in the first and third “Transformers,” the third “Spiderman,” “Star Trek,” “Iron Man 2,” “Smokin’ Aces” and “Project X.” Hopkins is also an actress and has been in such movies as “Paul Blart: Mall Cop” and “After Earth,” to name a few. She created Capo Nata Apparel for men and women of all shapes and sizes.


Tony Little
Self-titled “America’s Personal Trainer,” Tony Little has been in the fitness game since the early ’80s. He’s best-known for his Gazelle Glider infomercials in the ’90s. Little’s website sells T-shirts with his original artwork and positive messages, such as “You Can Do It,” as well as workout clothing for men and women. Little also sells his new Cheeks Exercise Sandals, which are designed to firm your legs and glutes.


Bipasha Basu
This beautiful Bollywood star is known for her love of fitness. As a brand ambassador for Reebok India, she was able to launch her own fitness clothing brand called BB Love Yourself in partnership with the retailer.