Move over, Soul Cycle. Maybe the best way to motivate women to work out more is some eye candy.
We recently stumbled upon this 2011 ad from mineral water brand Contrex, which shows women pedaling faster and faster on public stationary bikes as the sexy pink neon figure of a man strips off a little piece of clothing at a time.
Sometimes you need that extra boost of motivation to push yourself to the end of a workout. We're wondering what else we would pedal for if it could be projected onto a screen ... a chorus line of puppies; food porn; a hot guy doing the dishes ... one could dream.