Eat for the cause: Food brands fighting breast cancer


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You might not have money to spare for charity, but you have to eat, right? So choose the brands that are supporting National Breast Cancer Awareness Month in October as a way to contribute money toward the fight against the disease that affects 1-in-8 U.S. women.


Al Fresco All Natural
Sausage brand Al Fresco is joining the fight against breast cancer by offering consumers a chance to win $1,000. For every entry, the company will donate $1, up to $25,000. Check out its Facebook page to enter to win.


Athena Water
Athena Water was actually created just for the cause by a breast cancer survivor. With every bottle purchase, a portion of the proceeds goes to breast cancer research, awareness and education, with a minimum contribution of $1,000,000 through 2014.


Eggland’s Best
Through Nov. 15, groceries across the country will be selling specially marked packages of Eggland’s Best eggs that benefit Komen for the Cure. The egg company is donating $50,000 to Komen in connection with the program.


Bottled water company Evian is partnering with Susan G. Komen for the Cure again this year by creating a special 1-Liter bottle to raise awareness for the cause and donating $50,000 to the organization. Through Oct. 31, you can buy these custom bottles in retail stores nationwide to benefit Komen for the Cure.


General Mills
Gargantuan food manufacturer General Mills is giving more than 20 of its brands a pink lid through its Save Lids to Save Lives program. When you purchase one of these brands, clip off the lid and mail it by June 30, 2013, or redeem it online. For every lid it receives, General Mills is donating 10 cents — up to $2.5 million — to Susan G. Komen for the Cure. Participating brands include:

  • Betty Crocker
  • Bisquick
  • Chex Mix
  • Cinnamon Toast Crunch
  • Green Giant
  • Fiber One
  • Hamburger Helper
  • Honey Nut Cheerios
  • Multi-grain Cheerios
  • Nature Valley
  • Ocean Spray
  • Pillsbury
  • Progresso
  • Total
  • Totino’s
  • Yoplait


Gorton’s Seafood is supporting the cause with a donation as well as a contest for consumers. Through Oct. 31, shoppers can enter to win $2,000 for the local or national breast cancer awareness charity of their choice. Twenty winners will be randomly selected. Additionally, Gorton’s is donating $85,000 toward various breast cancer awareness charities.


LaCroix Sparkling Water
LaCroix Sparkling Water is partnering with Susan G. Komen for the Cure this year by displaying the Komen logo on its 8-, 12- and 24-packs of water through Jan. 31, 2013, and donating $100,000 to help fight breast cancer.


Health food company Odwalla contributes to the Breast Cancer Research Foundation to help fund breast cancer research worldwide, and sells its Pink Poetry Superfood drink to raise awareness for the cause.



The Republic of Tea
The Republic of Tea is partnering with Komen for the Cure through the Sip for the Cure program it first launched in 2001. The company is donating a minimum of $100,000 this year, and is offering a signature Sip for the Cure line of products in five pink tea varieties, including Pink Grapefruit Green Tea, Pink Lemonade Green Tea, Pomegranate Vanilla Red Tea and Red Cherry White Tea.


Kraft Foods is partnering with the National Breast Cancer Foundation this year through its Velveeta brand, displaying the pink ribbon on its Velveeta Shells & Cheese. Velveeta is also working with Kroger through the retailer’s Giving Hope a Hand program, which will provide $3 million this year to dozens of local organizations fighting breast cancer.


Retailers Harris Teeter, Meijer and Price Chopper are also joining the fight against breast cancer through their produce sections. Shoppers can do their part by purchasing participating supplier products; these suppliers donate a flat dollar amount or raise money through text-to-donate campaigns.

All donations support the National Breast Cancer Foundation, and the money raised by the annual cause-marketing campaign will go toward various local organizations fighting breast cancer in Kroger communities throughout the United States — supporting research projects, funding mammograms and educational outreach, and assisting local support groups for women and families.  The produce partners are comprised of:

  • Alpine Fresh
  • Andrew & Williamson
  • Beach Street Produce
  • Country Fresh
  • Custom Pak
  • Del Monte Fresh Produce
  • Desert Glory
  • Dole
  • Double Diamond
  • Earthbound Farm
  • Fowler Packing
  • Fresh Express
  • Gurda Gardens
  • Highline Mushrooms
  • Nature's Way
  • NewStar
  • Paramount Citrus
  • Rainier Fruit Company
  • Seald Sweet
  • Southern Specialties
  • Sunlight International
  • Sunset Produce
  • Topline Produce


You can support the cause when you eat out, as well, as many restaurants are also doing what they can to fight the disease. East Coast Wings & Grill is aiming to raise $15,000 for Susan G. Komen for the Cure by donating 10% of the revenue from sales of pink tortilla chips and salsa, as well as 100% of all sales of $2 branded beer koozies, according to Nation’s Restaurant News.

In honor of Amy Erickson — Caribou Coffee’s beloved Roastmaster who lost her battle with breast cancer at only 33 years old — the 585-unit coffee chain is selling a line of Amy’s Blend coffee, tea and merchandise through Nov. 7 and is donating 10% of proceeds to CancerCare.

Panera Bread joins the fight against breast cancer every year with pink ribbon bagels that benefit the Dr. Susan Love Research Foundation and local breast cancer charities.

And Hooters is attached to the issue as well — not just because of the company name. According to Nation’s Restaurant News, the company has been raising money for the V Foundation for Cancer Research, as well as the Kelly Jo Dowd Research Grant, ever since its late server and manager Kelly Jo Dowd passed away in 2007.


To learn more about breast cancer, click here.