Foot Locker introduces new fitness concept store for women


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Move over, Lady Foot Locker!

Just in time for the holidays, Foot Locker is making its way on to the athletic apparel scene with a new store for women called SIX:02.

SIX:02 will be the first to offer women a broad choice of athletic brands — both apparel and footwear — in an environment created especially for her. Complete with dedicated fit zones and fitting-lounge areas, fit females can find the perfect workout pants, sports bras, tops and footwear for their body type, activity and style. Foot Locker said that a trained team will provide tips on how to coordinate the right outfits for specific fitness activities while maintaining style.

The collection will offer top name brands — including Nike, Adidas, ASICS, Under Armour, New Balance, Mizuno, Brooks and Actra — as well as emerging premium fitness brands, such as Pink Lotus, Colosseum and Spanx.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn.; Willowbrook Mall in Wayne, N.J.; and North Star Mall in San Antonio, Texas.

“A woman's day tends to be packed with work, family and friends. She often finds a moment for herself at the gym, during a run or at an early morning fitness class," said Stacy Cunningham, EVP marketing at Foot Locker. “We understand that it's her time to feel good and to look good. She deserves a place to find premium fitness and athletic gear that allow her to combine her personal style and versatility with performance features. We are excited to offer her that opportunity and experience at SIX:02.”