Footwear company challenges you to beat your running time


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Spira challengeMoney is a great motivator — even when it comes to fitness. If you need another reason to train harder for an upcoming race and beat your personal race-time record, take the Spira Challenge. You’ll win monetary rewards if you beat a predicted race time.

The new campaign was launched by specialty running shoe company Spira, known for its running shoes that contain its WaveSpring technology located in the heel and forefoot in the soles, which provide a combination of mechanical cushioning and energy return amongst, many other benefits. The company’s partnership with new start-up HealthWagers allows you to pick a race and place a bet that you will beat a predicted finish time, which is determined by a database of each runner’s past results.

While you’re allowed to take the challenge in any pair of running shoes, if you wear Spira shoes and your guarantee goal time is NOT met, Spira will buy them back for a full refund!

“We think the Spira Challenge allows for a far more meaningful race experience,” said Spira founder and CEO Andy Krafsur in a release. “Typically, there is only one winner in a race. This challenge allows everyone to be a winner and compete against their toughest competitor: themselves. It also provides Spira with a platform to tell our story that most people will perform at a higher level with less stress and fatigue than in traditional footwear.”

Visit Spirachallenge.com to register.