The future of fitness: New concept car changes into mini gym


wellness car concept

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The future of fitness may be found in a fully equipped electric luxury sedan.

A cool new concept car that features a first-of-its-kind Wellness Mode, allowing passengers to squeeze in a full-body workout inside the car, was unveiled at the 85th annual Geneva Motor Show this week. GEA, dubbed “the future of luxury class mobility,” was developed out of a partnership between Italdesign Giugiaro, Audi and Technogym

GEA’s Wellness Mode is ideal for long-distance trips and thanks to “piloted driving” technology you don’t even have to pull over before you begin your workout.

It enables passengers to perform isometric exercises, which are great for muscle awakening. When the driver selects Wellness Mode, dashboard LED lights turn to amber, creating a warmer, more relaxing atmosphere.

Two aluminum handles are fitted into the rear sets. By activating a sensor, the handles pop out of the compartment and can be used for upper body workout routines.

For lower body workout, two flat boards have been fitted to the floor, which can be raised and used for stepping exercises.

The monitor displays a video tutorial of Technogym exercise programs to guide the user.

Don’t forget to fuel yourself as well as your car. There is also room between the seats for a small fridge compartment where drinks or juices can be stored. At the top, a small drawer contains cosmetics and a perfumed pouch for aromatherapy.

All technological bells and whistles aside, it looks pretty darn good, too:

GEA concept car


GEA also has a Dream Mode and Business Mode.

Dream mode is dedicated to total relaxation. The LEDs project a relaxing blue light, the windows darken and relaxing pictures of galaxies and starry skies appear on the monitors and on the front dashboard. Two comfortable footrests can be extended out from the seats and the right-hand rear seat can extend fully to form a real bed joining up with the front seat, swiveled to face opposite the direction of travel but with the seat back up, to reproduce the typical environment found when flying first class.

When business mode is selected, GEA turns into a genuine travelling office. The LEDs in the door panels project a white light which, according to the principles of chromotherapy, aids concentration and productivity. Two transparent LED screens measuring 19 inches each come down from the roof opposite the rear seats and the passenger can choose the information to project onto them. The dashboard graphics change and create a single setting to match the background of the two screens.

The front passenger seat can swivel 180-degrees to face opposite the direction of travel, facilitating dialogue among all passengers; alternatively, the seat back can be folded down fully onto the seat to turn it into a practical counter top.

GEA concept car interior


What’s the point?

“When designing GEA we thought of the businessmen and businesswomen of tomorrow: the time spent travelling will become productive even in a car," said Italdesign styling chief, Wolfgang Egger in a release. "With the three internal setting configurations, which can be selected on the control sphere situated between the two front seats, the car can turn into a travelling office, a wellness or a dream area. This is our vision of luxury mobility for the future.”