Thanks to a new app from Whole Foods, helping the planet isn’t the only reward you can get for going green. Through its charitable arm, Whole Planet Foundation, Whole Foods, along with eco-lifestyle company BlueAvocado have launched a new iPhone app that rewards Whole Foods Market shoppers with coupons for green lifestyle actions, while raising awareness and funds for poverty alleviation.
Once you’ve downloaded the app from the Apple Store, you can choose from 45 green lifestyle behaviors from recycling to biking to work. After you finish 10 green actions, you can unlock one coupon from such green brands as Nature’s Path, Alexia Foods, Dr. Bronner’s Magic Soaps, Stonyfield, Frontier Co-op and Organic Valley. If you want to do even more good, you can also donate a percentage of the coupon value back to Whole Planet Foundation.
Money donated to the Whole Planet Foundation goes toward funding microlending projects in impoverished communities where Whole Foods Market sources products. To date, the foundation has committed more than $26.5 million and disbursed more than $15.5 million to microfinance partners in the United States and 50 developing countries, positively impacting more than a million people worldwide.
Download the app here.