Guys get ready! Skin care is coming for you!

You may have been avoiding it. You may think it’s just for girls. But skin care is coming for you! And it won’t be hiding on the shelves of beauty aisles where you can walk by and pretend you don’t see it.

FaceLube, a new men’s grooming and skin care line, says it is going where the “masculine” men go to pamper their ride — from neighborhood quick oil change centers to new car dealerships. And FaceLube isn’t your girlfriend’s beauty brand — far from it — with the packaging resembling a motor oil bottle.

Also, let’s drop the stigma that face creams and anti-aging products are “girly.” Taking care of your skin is important for everyone.

“Men’s motivation for taking care of their skin is different than women’s. Proper masculine men’s skin care isn’t about looking pretty or young — it’s about looking good, for that extra edge over the competition,” stated Candace Chen, founder of FaceLube, who has 20 years experience in the automotive industry. “He’s entitled to high-performance men’s skin care and grooming products that are aligned with his masculine nature and available at retail environments that are comfortable for and familiar to him.”

FaceLube also is planning on driving the point home by cross-promoting FaceLube products with such automotive maintenance services as oil changes and auto details. And if you’re a new customer, the brand is offering a 10%-off coupon! Sounds like a HellaWella of a deal to us!

Guys, tell us: What do you include in your primping routine?

Tags: anti-aging, FaceLube, grooming, men's grooming, skin care

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