Looking to spread some good in the world this holiday season? So is Georgia-Pacific, the maker of Brawny paper towels. The company launched its Support Our Heroes campaign in partnership with the Wounded Warrior Project — a national organization dedicated to supporting injured servicemen and women as they recover and transition back to civilian life — to help support and raise awareness of the needs of injured service members and their families across the nation.
As part of the campaign, Georgia-Pacific is making a donation of $250,000 to the Wounded Warrior Project, and to raise awareness for the cause, the brand will donate $1 up to an additional $250,000 for every person who either shares a “Thank You” note on the Brawny Towels Facebook page, Facebook.com/brawnytowels; “likes” Brawny Towels on Facebook; or texts THANKS to 272969 between now and Dec. 31.
Donations raised from the campaign will benefit a variety of programs and services offered by Wounded Warrior Project to meet the needs of injured service members and their families. Wounded Warrior Project programs support warriors who have incurred wounds, injuries or illnesses on or after Sept. 11, 2001, and are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.
“Having the opportunity to communicate the personal stories of Wounded Warriors and to connect them with the American public is profoundly important,” said Steve Nardizzi, executive director of the Wounded Warrior Project, in a release. “We are grateful to Brawny for creating this important national campaign highlighting the issues and challenges this generation of injured service members face.”
Wounded Warrior Project programs serve warriors with every type of injury — from the physical to the invisible wounds of war. It is estimated that more than 48,000 service men and women have been physically injured in recent military conflicts; another 320,000 are believed to have experienced a traumatic brain injury while on deployment; and as many as 400,000 additional service members live with the invisible wounds of war, including combat-related stress, major depression and post-traumatic stress disorder.
For more information on Wounded Warrior Project, watch the video below. To make a direct donation, visit Woundedwarriorproject.org.