If you’re looking for some pizzazz in your home decor advice and inspiration, the brains behind online magazine “Who What Wear” have just unveiled DomaineHome.com. The new website, led by Mat Sanders (previously of Domino and ApartmentTherapy.com) highlights “stylish shelter content for fashionable consumers in the form of a shoppable online magazine.”
“The Who What Wear reader is stylish in all areas of her life — from the way she dresses to how she decorates her home,” said cofounder Hillary Kerr.
“With Domaine, we’re applying the same guiding principles we use on Who What Wear — inspire, inform and empower — to help our readers create a home that truly expresses who they are,” added cofounder Katherine Power.
Here’s are just some of features you’ll find on Domaine:
Now we’ve all ogled at beautiful layouts — fashion, home decor or otherwise — and thought, “I want that! Where can I get my hands on that?” Well, if you scroll down on the site’s shoppable stories to the “Hey, Where’d They Get That Anyway?” section, you’ll find links to the featured companies’ websites. Some even take you straight to the product.