Let your true colors shine: Be proud of your skin tone

If you’re anything like this HellaWella editor, then about 20 minutes in the sun means your skin turns a nice, bright shade of painful tomato red — followed by several days of wincing every time anything but aloe touches your body.

But what’s a pasty-white, freckle-skinned person to do when beauty seems to be equated with an auburn glow? Well, it seems the perception of beauty is changing, at least according to the Skin Cancer Foundation, which recently conducted a focus group comprised of beauty editors, who claimed that “radiant skin is the new beauty ideal” and that “natural, glowing, healthy skin is the look that everyone wants,” according to the foundation’s site, SkinCancer.org/Go-With-Your-Own-Glow, created to provide information on the foundation’s new campaign: Go With Your Own Glow.

According to the site, the campaign was “developed to encourage women to love — and protect — their skin, whatever its natural hue.” The site has plenty of great tips on how to embrace your own “glow,” but if you’re still looking to add a tint of color to your bod, instead of lying out in the sun or crisping under the lights of a tanning bed, try some bronzer.

HellaWella got some great bronzing tips from Physicians Formula representative Barbara Victorio at the Skin Cancer Foundation’s Sun Safety Expo in June. “We really support pretty much no tanning,” Victorio told us. “Physicians Formula is the No. 1 brand in bronzers. … It’s great in the summertime to not go out in the sun and to really protect yourself.”

“All of our bronzers are recommended for year-round [use]. … Everybody wants the glow, whether it’s the middle of January or September,” Victorio added. “Use bronzers instead of sitting in the sun and damaging your skin.”

And skin safety doesn’t just apply to the ladies, guys. Everyone should be proud of his or her own hue, so stop covering up those pasty whites and embrace your natural skin tone, whatever it may be!

Tags: bronzer, cosmetics, Physicians Formula, Skin Cancer Foundation, skin care, sun care, tanning

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