Love makeup? Check out these 6 beauty vloggers


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Makeup can be so much fun to play with, but it’s very easy to read about a great product or a super cool look, indulge in new goodies and wind up throwing them in the junk drawer with the rest of the makeup you didn’t know how to apply.

It’s hard enough finding the right shade of foundation, never mind decoding all the tricks of the trade bandied about. Contouring, baking, strobing — how do people work this kind of magic on their faces? Get ready to fall down the YouTube beauty vlogger rabbit hole. The platform has become a haven for makeup artists and beauty junkies to share their expertise with the masses, but with so many channels to choose from, it can be hard to find the look you’re after.

Start with these makeup magicians and learn the secrets to their artistry. And grab a notebook: you’re going to end up with a long list of products to add to your collection.


1. Makeup Geek

Marlena Stell, the self-professed Makeup Geek, wants to do more than just demonstrate makeup looks. She wants to teach you everything you need to know about makeup. She’s such a huge fan of cosmetics, in fact, that she’s created her own affordable Makeup Geek cosmetic line, beloved by beauty vloggers for the gorgeous colors and rich pigments, as you’ll see from the collection of videos linked on her channel. Stell offers sneak peeks and tutorials using her line, so you’ll get to see these products in action, but she also uses a variety of other brands. Her new series, Pretty Smart, aims to educate you on the ins and outs of makeup, while Beauty Bites is a series of quick videos of tricks you need to know, like making your eyeliner smudge-proof.

Try this look for summer:


2. Steph’s Beauty 05

This channel is a product junkie’s dream, but Steph’s friendly manner and depth of knowledge make this site the perfect starting point for makeup maestros in training as well. This self-taught cosmetics wizard shows off her beauty hauls, reviews products and discusses her favorite finds. There’s a good mix of drugstore and high-end products in her arsenal, so budget beauties will feel right at home.

Try this look for summer:


3. Zoella

Zoe Elizabeth Sugg, better known as Zoella, is a spritely British vlogger with a very lighthearted, unfussy approach to makeup. Her pretty, fashion-forward looks are easy to recreate, and her sweet and silly demeanor will entertain you and encourage you to keep working on your makeup skills. You’ll feel like you’re getting ready with your BFF who happens to always have her makeup game on point.

Try this look for summer:


4. Makeup D0ll

Freelance makeup artist Keisha has a stunning array of tricks up her sleeve. She creates a wide variety of looks, including ones inspired by celebrities such as Rihanna and Blac Chyna, which make seemingly impossible trends easy to emulate in your everyday life. In addition to being educational, her “Get Ready with Me” videos are downright mesmerizing. This is a great channel for those who want to learn basics like filling in eyebrows as well as some more advanced techniques, such as applying false lashes. Also, pay special attention to her flawless blending skills.

Try this look for summer:


5. Ingrid Nilsen

This is another resource for fun, simple looks. She has fantastic taste in luxury and boutique brand cosmetics, so if you’re looking to splurge, Nilsen’s picks are great starting points. Also, her videos are beautifully filmed and edited, making them a joy to watch.

Try this look for summer:


6. Dulce Candy

Do you want a side of real talk with your makeup tutorials? Dulce Candy Ruiz has you covered. Ruiz not only has an excellent sense of color mixing and fantastic application technique, but also a great ability to connect with her audience by sharing little tidbits on her life, including struggles with creativity. Bonus: Ruiz also has a selection of makeup tutorials in Spanish.

Try this look for summer: