Makeup secrets to prevent your eyeshadow from fading & creasing


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One look at those eye-makeup tutorials on Pinterest may fire up your desire to break out all your eyeshadow and liners. But if you have combination or oily skin — or are one of the unlucky many who sweat makeup clear off your face during the hot, probably humid, summer — then you are familiar with the massive disappointment that results from fading and creasing.

All that work just to feel cute for all of an hour is rendered useless when you take a look in the mirror and wonder why your purple now looks like a faded week-old bruise. And what of the horror (or at least massive annoyance) of noticing that your eyelid crease has somehow sucked all the shadow and liner into itself?

Makes it not worth forsaking an extra 15 minutes of sleep to do up your eyes, doesn’t it?


Promises, promises

Eyeshadow comes in everything from creamy to powder. Neutrogena has a creamy shadow stick with built-in-primer called Crease Proof Eye Shadow. According to Neutrogena, it prevents creasing, fading and smudging.

Alas, it was no match for my lids, and despite persistent winter weather even while it’s allegedly spring already, it creased and faded. Imagine how long it would last in the middle of a nasty, humid, trying-to-fry-you-alive summer day.

No offense to Neutrogena, but if you avoid doing up your eyes because of inevitable creasing and fading, then stick to powder shadows. In fact, if you have oily or combination skin, you want your canvas to be dry before getting to work.


Eye makeup: a primer

House editor Jaclyn Bertner-Felber recommends starting with a primer, such as Urban Decay’s Eyeshadow Primer Potion. So after you wash your face, make sure you dry it thoroughly, apply your moisturizer and then break out that primer.



If you use a creamy foundation and are not willing to switch to a powder one, then skip the creamy foundation on only your eyelids and use powder on them instead. You can also very gently apply some powder foundation over your regular foundation, but then you start going into spackling territory and your eyeshadow may end up a cakey mess.


Less is more

When you apply your shadow, go in thin layers. And use a flat-head eyeshadow brush! Doing so will not only give you more control but also allow you to tap off excess shadow, which will go a long way of preventing annoying creasing.