Making shopping a man’s world
Shopping. It’s something we ladies often love to do. But guys, stores are working hard to make the experience one that’s enjoyable for and targeted toward you, specifically with men’s grooming sections popping up in the aisles of your favorite retailers.
So no more standing around the makeup aisle or sitting on that comfy couch near the dressing room holding your significant others’ bag while they try on outfit after outfit. Now you can send them off to do their own thing and you can stroll down the men’s section and find that new razor you’ve been looking for.
Not sure where to go? That’s what we’re here for!
While it’s only in one store in the Charlotte, N.C., market right now, Procter & Gamble — maker of well-known brands like Gillette, Old Spice and Head & Shoulders — is testing out a new “Guy Aisle” prototype in CVS/pharmacy. If the prototype is a success, we’re pretty sure you’ll see “Guy Aisles” in more CVS/pharmacy stores very soon.
“Men are paying more attention to how they look — a trend being driven by athletes and celebrities,” said Michael Norton, director of external relations for male grooming at Gillette. “From the revival of the barbershop to a demand for innovative men’s beauty products, it is clear that men are not afraid to scrub, moisturize and put their best face forward.”
P&G also brought its men’s grooming concept into several H-E-B supermarkets in Texas with its “Men’s Zone.” The Men’s Zone isn’t just one aisle; it’s a whole store-within-a-store with more than 530 products just for men. And not only can you shop, but there are touchscreens with grooming tips and info on new products, as well as flat-screen TVs that can show sporting events and other info pertinent to you.
The beauty retailer in June announced that by August it would complete the rollout of men’s grooming boutiques within the majority of its 389 stores. The boutiques feature electronic razors, cologne, hair care products and products from P&G’s The Art of Shaving line.
Those are just a few of the retailers making significant pushes into providing men with more of a specialized shopping experience. Rite Aid rolled out men’s grooming sections in its new Wellness stores and many more retailers are grouping men’s grooming products together into specific aisles or section to help you get in, find what you want and get out in a more enjoyable manner.
Let us know where you shop for your grooming needs.