New app shows which companies are linked to child labor
Shopping online with a clear conscience just got a bit easier thanks to a new plug-in that helps you avoid items that are linked to child labor.
HellaWella learned, via Fast Company, of aVOID, a new browser plug-in that works with all major online retailers — including Amazon.com, Target.com and Macys.com — by filtering search results to show you which companies have a connection to child-labor concerns. Users are notified to avoid these companies with a hand icon indicating “stop.”
The app is sponsored by the German group EarthLink and uses data from the German government-funded initiative, Active Against Child Labor campaign, which ranks manufacturers based on their commitment to prevent child labor.
According to aVOID’s website, the plug-in is available only for Safari and Google Chrome, but plans for Firefox are in the works.
Since its launch, nearly 1.3 million have been products screened.