C9 by Champion, exclusively sold at Target, unveiled its new fashion-forward collection of active lifestyle apparel for men, women and kids just in time for the fall and holiday season.
Inspired by high-end brands Lululemon and Athleta, but with cheaper price points (nothing is more than $80), C9 has stepped up its game. This "fashion meets fitness" collection boasts more attention to detail — like ruched capris and cowl neck tops — with bright colors and layers galore. Now you can buy a great-looking workout outfit and not be ashamed to meet your friends afterward for lunch.
C9 has expanded its sports bra options with more color varieties and styles and released its new high-impact bra for intense workouts. The company also stepped up its menswear line with more stylish offerings and did not skimp on outerwear: Kids coats are priced at only $35.
In addition to all of the awesome flair, the company paid close attention to functionality. You can still find compression tops and bottoms and dry-wicking technology to keep sweat at bay.
Check out the slide show below for a sneak peak: