Nike program nurtures cool new fitness tech ideas


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We can’t wait to see what the future holds for fitness technology. Nike raised the bar in field back in 2006 with the launch of Nike+ — a collection of digitally enabled products and services to motivate all athletes to exceed their potential that includes the NikeFuel, the Nike+ FuelBand and Nike+ Running. Now the behemoth athletic brand has found a new way to bring fitness, technology and, yes, even startup company growth together with the Nike+ Accelerator program powered by TechStars.

Ten companies have just been chosen for this three-month, immersive, mentor-driven startup accelerator program. The focus is to allow companies to develop and evolve products and services that leverage the Nike+ platform and NikeFuel to inspire everyday athletes and assist people to live more active, healthy lifestyles.

Check out the broad range of ideas from the chosen companies, including training, coaching, gaming, sport, wellness and rewards. We can’t wait to see the final products!

FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports

GoRecess: Helps users find, book and review fitness activities

Chroma.io: An indie game studio that creates virtual worlds tied to real-world activity

CoachBase: Provides a digital sports coaching platform

GoFitCause: Leverages fitness data as a means of raising money for charities

HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey

Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers

GeoPalz: An interactive gaming and rewards platform for kids and families

Incomparable Things: Creates activity-driven fantasy sports leagues

RecBob: Offers a platform that makes recreational sports easy by organizing play

As part of the Nike+ Accelerator experience, each company will receive $20,000 in funding, plus connections and mentorship by leaders across Nike and the tech industry. See the full list of mentors here.

The Nike+ Accelerator program wraps up in mid-June with the opportunity to pitch angel investors, venture capitalists, influential industry leaders and Nike executives during Investor Demo Days.

Tell us: Which startup idea do you like the best?