At this year’s People’s Choice Awards, Walgreens once again served as the official retail partner, teaming up with Procter & Gamble to help health-conscious consumers achieve their own red carpet-ready looks and embark on a healthy, beautiful New Year.
"The [objective] for Walgreen's integration into the People's Choice Awards was [the] ‘Starts Here’ [campaign] — the idea that real-life moments start at Walgreens,” explained a spokesperson for Walgreens. “January is the time when people arm themselves with resolutions around wellness and beauty, and through the integration we wanted shoppers to see that Walgreens and P&G products are a great way to start off on a path to successfully achieving your beauty and wellness goals.”
Check out some of the stars in attendance, from the cast of "The Big Bang Theory," "Castle," "Dancing with the Stars," "Modern Family" and more.
Ben Affleck, winner of the Favorite Humanitarian award, with Amy Adams
Betty White won the Favorite TV Icon award.
Chris Tucker demonstrated how to take a real selfie.
"NCIS" co-stars Daniela Ruah and Cote De Pablo
Ellen Degeneres (Favorite Daytime TV Host award winner) and Betty White (Favorite TV Icon award winner) celebrated their wins.
Gina Rodriguez took home the Favorite New TV Comedy Award for her role on "Jane the Virgin."