Science-based portion control, meet beauty and discretion.
That combination is the promise of new portion-control plates by Slim & Sage.
The company’s patent-pending porcelain plates feature “nearly invisible three-part, luxury designs that can help you seamlessly assimilate the latest nutritional science.” The geometric patterns of interlaced lines cleverly hide the portion guidelines to the naked eye. But for those in the know, those lines will help the diner sensibly portion out his or her food: One-quarter of the plate is for lean protein, one-quarter is for whole grains, and one-half is for vegetables.
Whereas other portion-control plates all but shriek at you to put down the extra starch, Slim & Sage’s design is just that: a design. Your guests will be none the wiser — “Only you will ever know that you’re slimming down. Sagely.”
Better yet, Slim & Sage will donate 2% of profits toward childhood obesity research.
While exercise is an important component of weight loss and a healthy lifestyle, your diet is the most crucial part of your routine. And because portion sizes have increased by astronomical proportions since the 1950s, it’s no wonder our waistlines have as well.
On top of that, the Department of Nutrition and Food Studies at New York University found that American portions today exceed the Food and Drug Administration’s serving size guidelines by 200 calories more per day.
The folks at Slim & Sage worked with experts at Harvard and Stanford to create the plates. Add in research from Mayo Clinic, Harvard, the National Institutes of Health and the American College of Cardiology, and you’ve got plates that can help reduce caloric intake by up to 59%, according to the company.
Aside from larger portions, another contributor to overeating is the size of our plates and bowls. According to a study published in January 2012 in the Journal of Consumer Research, people usually serve themselves less in small bowls than large bowls. Couple that with a study in the journal Appetite that found people clean their plates 91% of the time, and you’ve got a recipe for massive overeating.
Why is why Slim & Sage took its cue from thinner times. In the 1960s, the average plate was 9 inches. Today it is 12, according to Slim & Sage. The company’s plate size also clocks in at 9 inches.
If you’re looking for more information, turn to MyPlate. In 2011, the U.S. Department of Agriculture launched the initiative, which illustrates what the average American should be consuming on his or her plate. Half contains fruits and vegetables, while a quarter has grains and the last quarter protein.
Slim & Sage consulted Stanford University’s Thomas Robinson, whose research on preventing and controlling weight gain and the impacts of plate design on perceived portion sizes inspired the company’s design.
Looking for more food portion control tools, read our post here.