Reebok’s CrossFit love affair continues with Fit Hub U.S. debut
After signing a 10-year deal last year, the Reebok/CrossFit partnership continues to thrive with the U.S. debut of Reebok’s Fit Hub — a “retail experience meant to inspire people to move, train, get fit and have fun while doing it” — on Fifth Avenue at 37th Street in New York City. And it’s located directly above the 10,000-sq.-ft. CrossFit box — Reebok CrossFit Fifth Ave.
Fit Hub is staffed with fitness, nutrition and product experts that will help you find the right gear for your workout, and also guide and drive you toward better health and superior performance. Just like its CrossFit box, the FitHub has a raw, industrial look, with an exposed ceiling.
Reebok and the CrossFit brand have a good thing going. The retailer offers a CrossFit ONE program for its employees who want to stay in shape, has an extensive line of apparel and footwear for Crossfitters and owns the huge CrossFit box in the heart of New York City. The retailer first debuted the Fit Hub concept in 2011, with locations in Korea and Russia. It opened a third site, in Dubai, this year.
Who knows where it will take CrossFit next!
Here’s a video to pump you up before visiting: