Roll with it: The best/worst in toilet paper


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We’ve all been there. That last little piece of toilet paper comes flying off the roll and you’re left with a pathetic piece of spinning cardboard. Your heart sinks as you come to the realization: I need to buy more toilet paper.

And now for the next realization: I hate the toilet paper I buy.

Luckily for you, Consumer Reports has tested and rated 25 toilet paper brands to keep your heinie happy and clean. Click here to listen to the podcast.

The winner: Walmart’s White Cloud three-ply Ultra Soft and Thick (25 centers per 100 sheets). Consumer Reports also recommended Walmart’s White Cloud Soft and Thick, which is two-ply and not as strong.

Other recommendations included Quilted Northern Ultra Plush (38 cents per 100 sheets), which testers found to be soft with just the right amount of tearing ease;
Great Value Ultra Strong from Walmart (27 cents per 100 sheets) and CVS Premium Ultra (40 cents per 100 sheets).

If you’re looking for some greener choices, Consumer Reports liked Trader Joe’s Super Soft Bath Tissue, which is soft and made of paper from responsibly managed forests. However, it’s not very strong and is not so easy to tear.

The worst choices, according to testers? Toilet paper made from recycled content. This included 365 Everyday Value from Whole Foods and Earth Essentials from CVS, which were rough and offered average strength and tearing ease.

Tell us: What’s your favorite toilet paper brand? Do you take the environment into consideration when making your purchase?