Axe, the maker of personal care products for young men, has launched a tongue-in-cheek campaign to encourage young adults to conserve water.
As the name implies, Axe’s “Showerpooling” campaign jokes that one way to save water is by showering with a friend, but does not shy away from the seriousness of the matter. According to its own survey, Axe found that the average shower taken by an 18- to 24-year-old in the United States lasts more than 17 minutes, a full nine minutes longer than the optimum shower time recommended to conserve water.
If you’re a young adult looking for easy ways to save water, visit Axe’s Facebook page and take the Showerpooling pledge for the chance to win a water-efficient showerhead and other green prizes. You should also be on the lookout for the Showerpooling Campus tour for a chance to win a free Delta water-efficient showerhead with H2Okinetic technology and participate in fun challenges for prizes. The campus tour begins Oct. 2 at the University of Southern California.
In addition to giving away great green prizes to lucky students and distributing 7,000 water-efficient showerheads to select colleges and universities, Axe is donating $100,000 to the Alliance for Water Efficiency, a nonprofit organization dedicated to the efficient and sustainable use of water, to fund conservation research projects and provide technical support to water-stressed cities.
Though Axe found that many of you spend more time in the shower than necessary, the bright side is that the majority of you are actively saving water in such ways as installing or planning to install a water-efficient showerhead (65%) or rarely or never keeping the water running while brushing your teeth (64%).
For more fun shower facts (including that 40% of 18-to-24-year-olds surveyed reported showering with one or more people), check out this infographic.