Toy Fair plays it green


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Whether you are a parent, aunt, uncle or just someone who has a lot of friends with kids (like me), chances are you will need to buy a toy soon. And with the many eco-friendly products on display at this year’s International Toy Fair in New York City, it’s easier than ever to find a toy you can feel good about.

HellaWella roamed the exhibits in search of the hottest green toys for 2012, and here’s what we found:

Green Toys – Made in the United States from recycled milk jugs, the Green Toys brand is all about taking tried and true products and making them better. All products are BPA and phthalate free. New toys for 2012 include a toy salad set for the suggested retail price of $19.99 and a mini vehicle set complete with blue police car, yellow taxi, white ambulance and red fastback for a suggested retail price of $17.99. Look for these and other Green Toys at your local Whole Foods, Pottery Barn Kids and other specialty stores.


My Natural ToysMy Natural Toys from Greenpoint Brands is line of natural development toys for infants to pre-schoolers. For 2012, the company has expanded its line of eco-friendly rag dolls to include a mermaid version. Each doll is made from natural (unbleached, unprocessed) cotton and colored with non-toxic low eco-impact dyes. They are packaged in a box made from recycled materials, retails for $25 and is available at specialty stores across North America.

Eco-Bonk – Eco-Bonk from Pueir Elemental is a line of inflatable, boppable, 36-inch toys that are BPA free and feature interchangeable animal-themed covers made from 100% organic cotton. The company adds to its green rep by donating to Wildlife Alliance. The toys aren’t available until June, so check the website for updates.

Health Science Labs – This company offers natural products, while at the same time raising awareness for endangered species. New products for 2012 include 100% natural eco-wedge crayons that are easy to hold and come in 12 bright colors for a suggested retail price of $19.99 per set and a wet-erase brand eco-coloring kit that comes in one of three animal themes and includes four wet-erase crayons that wipe off clean with a damp cloth, sponge or napkin. Health Science Labs goes even greener by supporting Defenders of Wildlife.

Mega Brands
– All kids love to play with blocks, and Mega is adding some green to its popular “Bloks” line by packaging its First Builders construction toys in PVC-free, eco-friendly bags. Available now, the First Builders Big Building set retails for $19.



Got a favorite green toy brand or product? Tell us about it below.