Gillette is taking the phrase “the world is my playground” to a new level. The brand just launched its “My City is My Gym” campaign encouraging men to take their exercise routines outdoors and put its new Odor Shield antiperspirant/deodorant to the test. With current trends pushing more men outdoors and into the public space for their workouts, Gillette wants to help men work up a sweat without making a stink. (Ladies, rejoice!)
Gillette is partnering with three hometown professional athletes to create pop-up outdoor “My City is My Gym” fitness sites across the country. Meet hockey star Patrick Sharp in Chicago’s Gateway Park at Navy Pier Oct. 4 to 6. Former pro football star Dhani Jones will be in New York City on Oct. 18 to 20 at Times Square Pedestrian Plaza; and on Nov. 8 to 10, football legend Jerry Rice will be in San Francisco at Pier 39 Entrance Park. These professional athletes will challenge you to expand your fitness regimes outdoors.
Guys can visit the “My City is My Gym” pop-up outdoor fitness sites to meet the athletes on the first day, get in an urban workout or simply pick up some outdoor fitness tips. But please try out the fitness stations — designed by the nation’s top fitness experts. Using common urban surroundings — like bus shelters, construction scaffolding, city greenways, park benches and even newsstands — they created the ultimate all-around workout in an unlikely environment.
“Gillette has a rich sports heritage and continuously aims to tap men’s key passion points. This, of course, includes daily workout and fitness,” said Jason Partin, brand manager at Procter & Gamble. “The ‘My City is My Gym’ campaign is designed to show men they can count on Gillette Odor Shield during any rigorous activity, including outdoor exercise.”
Local urban training maps and outdoor exercise guides can also be found on Facebook and at Mycitymygym.com.