Victoria’s Secret (tries) to sex up your workout
Victoria’s Secret just released on its website the final installment of free custom workouts intended to get your arms, legs, core and butt looking fit and sexy.
Wait, what? The lingerie retailer with all those rail-thin supermodels donning its catalogs is getting into the fitness game? Yup. And only time will tell if this attempt will be a success or a flop.
All four videos feature Victoria’s Secret “Angel” Doutzen Kroes as she demonstrates various exercises with the help of supermodel trainer Michael Olajide and workout tips collected from VSX Facebook fans. (See videos.)
(Editor’s confession: Watching a supermodel do these workouts will either motivate me to work harder so I can be look like Kroes, or break my spirit because I don’t look like her. I guess it’ll depend on how I’m feeling on a given day.)
VSX, or Victoria’s Secret Sport, is the retailers answer to the booming workout apparel industry. According to a February 2011 report by Global Industry Analysts, the world sports and fitness clothing market is expected to reach $126.3 billion by 2015. It would be foolish not to bulk up its activewear brand.
Although its rather new to the fitness game, only time will tell if it holds up to such tried and true brands as Under Armour, Lululemon, and Athleta, to name a few. Take a look at their product offerings for this category and tell us what you think.
Check out the workout promo video here: