Though older folks may believe young adults don’t think about much else but themselves, it turns out that when it comes to the environment, more and more people in the 18- to 24-year-old range consider the impact their purchases will have on the world around them.
According to a survey from Harris Interactive, 31% of young adults claim to take environmental issues into consideration when making purchases, a number that has steadily risen from 24% in 2010 and 22% in 2009.
However, with many young adults struggling just to afford a cup of ramen noodles, wouldn’t they be turned off by the higher prices on many so-called “eco-friendly” products? The answer is no. According to the survey, 35% say they are willing to pay extra for a green product, a sharp rise from 27% in 2010 and 25% in 2009. And, although just 4% of all U.S. adults seek out green products and services regardless of the cost (virtually unchanged from 3% in 2010 and 2009), the 18- to 24-year-old age group is at a remarkable 11%, far above the 3% of 18 to 24-year-olds who said the same in 2010 and 2009.