To celebrate the launch of its new charity platform, “Zumba Love: Movin’ for Charity,” Zumba Fitness is throwing a massive Zumbathon Fitness Concert at the 2012 Zumba Instructor Convention in Orlando, Fla., on Aug. 9 to benefit the annual “Party in Pink” campaign (running this year from Aug. 1 through Oct. 31).
Zumba Love will focus on advancing charitable initiatives that raise funds and awareness for important causes while celebrating the joy of giving through dance, fitness, friendship and love. It was born out of the success of the popular Zumbathon charity events. Zumba Fitness has raised more than $3.5 million for charities, including Susan G. Komen for the Cure and its global nonprofit partners; the American Heart Association; the Muscular Dystrophy Association’s Augie’s Quest; and more. Zumba Love will help the brand continue this legacy by rallying people in more than 125 countries to grow the vision.
More than 7,000 instructors decked out in pink Zumba wear will shake their booties to the rhythm on Aug. 9 and will include a special appearance by international singing sensation Paulina Rubio, who recently teamed up with Zumba Fitness to create the official theme song for this year’s “Party in Pink” campaign: “All Around the World.”
“To me, dance and music are great ways to unite people while at the same time helping them to live healthier and better lives,” Rubio said in a release. “When I got the opportunity to team up with Zumba Fitness for its charity campaign, I didn’t think twice about it! There is nothing more amazing than seeing Zumba instructors, enthusiasts and fans all come together with one purpose: to end breast cancer ‘All Around the World.’”
Seventy-five percent of ticket sales from “Party in Pink” charity classes and 30% of the sales of limited edition “Party in Pink” Zumba wear and accessories — including the popular and iconic cargo pants, T-shirts, tanks and rubber bracelets — will be donated to Komen and its global nonprofit partners. More than $1.2 million has been raised through more than 1,300 worldwide Zumbathon charity events, as well as through the sales of the “Party in Pink” apparel items.
To find “Party in Pink” Zumbathon charity events in your area or to purchase “Party in Pink” apparel and accessories, visit Partyinpink.com.